Management of Tourism Operations in Rural Settings

General

The tourism sector yields, in Portugal, around 13 billions Euros/ year, i.e., 10% of the Portuguese gross domestic product (GDP) and employs around 10% of the national active population.

Rural Tourism has already made positive contributions to the local economy, such as job creation and diversification, the development of new services, nature preservation and the support of local arts and crafts.

If used sustainably, the growth of Rural Tourism facilitates job creation, regional development and improvement of the quality of life of the inhabitants.

Framework

The Specialised Postgraduate Programme in Management of Tourism Operations in Rural Settings follows the Bologna Process and is taught at the School of Management and Industrial Studies in partnership with the School of Accounting and Administration of Porto and with Estoril Higher Institute for Tourism and Hotel Studies. As far as the Programme syllabus and organisation are concerned, there is also a close cooperation with Turihab- Associação do Turismo de Habitação (Solares de Portugal e Casas de Campo)

As tourism is one of the fastest growing economic sectors it is crucial to train highly competent and specialised professionals. Apart from training future professionals in the area, the programme also aims at the qualification of those already working in the sector, so that they may ensure the continuous and sustainable improvement of Rural Tourism operations.

Students will be given specialised technical knowledge which will help them deal with the Rural Tourism market. Students will then have operational and managerial skills for different areas. The Specialised Postgraduate Programme in Management of Tourism Operations in Rural Settings is organised in two school semesters, with a total of twelve subjects (six per semester). Core subjects focus on Hospitality and Catering, Tourism and Leisure.

The curricular structure of the programme provides a multidisciplinary approach with such subjects as: Tourism in Rural Areas, Management of Accommodation, Food & Beverage: application, Food & Beverage: management, Entrepreneurship and Business Plans, Marketing Applied to Tourism in Rural Settings, Entertainment and Tourist Information, Heritage and Traditional Architecture, Financial Management and Management Control, Quality Management and Certification of Tourist Operations in Rural Settings, Event Management and Technical Seminars.

Objectives

The Specialised Postgraduate Programme in Management of Tourism Operations in Rural Settings is taught at the School of Management and Industrial Studies in cooperation with the School of Accounting and Administration of Porto and the Estoril Higher Institute for Tourism and Hotel Studies. It aims at providing knowledge and essential skills for managing tourism operations in rural settings.

Thus, the main objectives are:

  • to develop skills in the area of Management of Tourism Operations in Rural Settings, with a focus on an integrated perspective as far as the development and implementation of policies and action plans for tourist enterprises in rural settings are concerned;
  • to meet the training needs of people starting work in tourism operations in rural settings;
  • to improve knowledge and skills of people already working in tourism operations in rural settings;
  • to provide students with technical managerial skills in different areas, so that they master main management trends, new hotel concepts and trends;
  • to demonstrate management techniques in the different operational areas that are part of the hotel sector, especially in Accommodation and F&B, resulting in increased profitability;
  • to design and implement management information systems, as well as using the new tools for digital marketing so as to increase profitability.
  • o broaden the students' action, methodology and analysis skills applied to the management of tourism operations in rural settings.

Who sould attend?

This programme is intended primarily to:

  • holders of a Bachelor's degree, or its legal equivalent, in any area of knowledge, obtained in Portuguese or foreign universities;
  • professionals who wish to acquire and develop knowledge and skills appropriate for the performance of their duties in tourism operations in rural settings;
  • owners and/or managers of Tourism Operations in Rural Settings;
  • professionals who are considering buying and developing a Tourism Operation in a Rural Setting;
  • anyone with an academic, scientific and/or professional curriculum compatible with the programme's themes and whose academic background is deemed appropriate to the cycle of studies;

Organisation

The Specialised Postgraduate Programme in Management of Tourism Operations in Rural Settings has a duration of 288 hours, distributed along two academic semesters.

Course materials and class handouts will be made available on the Postgraduate units’ web pages whenever possible. Students can use ESEIG’s library, computer rooms, and wireless internet access.

Fees: 1200€/Year

Programme

    Work time (hours)  
Courses Type Total Contact ECTS
Tourism in Rural Areas 1st Semester 135 TP: 24 5
Accommodation Management 1st Semester 135 TP: 24 5
Food & Beverage: Application 1st Semester 135 TP: 24 5
Heritage and Traditional Architecture 1st Semester 135 TP: 24 5
Entrepreneurship and Business Plan 1st Semester 135 TP: 24 5
Entertainment and Tourist Information 1st Semester 135 TP: 24 5
Food & Beverage: Management 2nd Semester 135 TP: 24 5
Marketing Applied to Tourism Operations in Rural Settings 2nd Semester 135 TP: 24 5
Financial Management and Management Control 2nd Semester 135 TP: 24 5
Quality Management and Certification of Tourism Operations in Rural Settings 2nd Semester 135 TP: 24 5
Event Management 2nd Semester 135 TP: 24 5
Seminars 2nd Semester 135 S: 24 5

 

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